Staffordshire University

Staffordshire Fire & Rescue

Staffordshire University

Closed Loop Recycling

Closed Loop Recycling

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We were approached by Staffordshire University to create an animation that would highlight the benefits of a new closed loop glass recycling project. The video was to be viewed by prospective investors and potential end users of the system.

We were approached by Staffordshire University to create an animation that would highlight the benefits of a new closed loop glass recycling project. The video was to be viewed by prospective investors and potential end users of the system.

As there are certain areas of the processes that couldn’t be disclosed, the approach was to focus on grabbing the viewers attention with key important facts. To avoid getting bogged down in heavy technical jargon, 2d animation that re-enforced the facts with stylised representations of the process was most appropriate.

Staffs Fire and Rescue wanted a short animation that would be engaging for children. We needed the animation to be entertaining but also get across the message. We suggested a 2d animation style and put together a number of design styles and ideas.

As there are certain areas of the processes that couldn’t be disclosed, the approach was to focus on grabbing the viewers attention with key important facts. To avoid getting bogged down in heavy technical jargon, 2d animation that re-enforced the facts with stylised representations of the process was most appropriate.

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