Staffordshire Cycling Festival

Staffordshire Fire & Rescue

Staffordshire Cycling Festival

2018

2018

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The Staffordshire Cycling festival is a popular event that takes place right on our doorstep and as keen cyclists we were keen to get involved and put our spin on the events branding. We produced a short form promotional video for the event this year.

The Staffordshire Cycling festival is a popular event that takes place right on our doorstep and as keen cyclists we were keen to get involved and put our spin on the events branding. We produced two short promotional animations and supplied character design and other assets for use throughout the cycle festival campaign.

Project Journey

Staffordshire Fire & Rescue

Project Journey

The Challenge

The Challenge

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The Ride Staffs Cycling Festival is a yearly phenomenon that takes place in the heart of Stafford. It brings in thousands of cyclists from all over the country to take part in a selection of specially tailored races to suit all levels, pro teams & riders included!

The event uses the the town centre as a hub for its activities, also encouraging participants to enjoy the fantastic scenery that Staffordshire has to offer.

 

 

 

The Ride Staffs Cycling Festival is a yearly phenomenon that takes place in the heart of Stafford. It brings in thousands of cyclists from all over the country to take part in a selection of specially tailored races to suit all levels, pro teams & riders included!

The event uses the the town centre as a hub for its activities, also encouraging participants to enjoy the fantastic scenery that Staffordshire has to offer.

Ridestaffs

To add to the excitement there’s also Professional Cycle races, which allows spectators to view the action right from the sideline! An adrenaline packed 750m town circuit! There’s events for young children with an interest in the sport and also student races bringing together university teams from all across the country.

But that's nots it! If cycling’s not your thing, there’s a giant TV screen packed with exciting viewing content, as well as yummy local food and drink to sample if your feeling peckish.

To add to the excitement there’s also Professional Cycle races, which allows spectators to view the action right from the sideline! An adrenaline packed 750m town circuit! There’s events for young children with an interest in the sport and also student races bringing together university teams from all across the country.

But that's nots it! If cycling’s not your thing, there’s a giant TV screen packed with exciting viewing content, as well as yummy local food and drink to sample if your feeling peckish.

The Solution

The Solution

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We created a simplified, sporting style & brand that would work across all mediums, whether in print on a banner or animated as an ident in a video.

We created a simplified, sporting style & brand that would work across all mediums, whether in print on a banner or animated as an ident in a video.

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We adapted a selection of character designs each year to give the event distinctive styles, but all recognisable under the same brand.

The assets needed to be interchangeable allowing characters to work with each other and various scenarios. Manipulating poses to interact with apparatus and have interactive elements. On top of this they needed to be animateable!

We adapted a selection of character designs each year to give the event distinctive styles, but all recognisable under the same brand.

The assets needed to be interchangeable allowing characters to work with each other and various scenarios. Manipulating poses to interact with apparatus and have interactive elements. On top of this they needed to be animateable!

RidestaffsTwitter

We developed various short form animations to promote the event and to outline the circuits and logistics of the day. They all were easy to understand and followed the brand guidelines that were created.

We developed various short form animations to promote the event and to outline the circuits and logistics of the day. They all were easy to understand and followed the brand guidelines that were created.

The Result

The Result

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The event has been running for 4 years now and has grown from year to year, bringing together the community. It has involved big name sponsors not only from the world of cycling but from local business too.

Thousands of cyclists and Pro teams sign up throughout the year. JLT-Condor being one of them, Sir Bradley Wiggins very own team!  

The event has been running for 4 years now and has grown from year to year, bringing together the community. It has involved big name sponsors not only from the world of cycling but from local business too.

Thousands of cyclists and Pro teams sign up throughout the year. JLT-Condor being one of them, Sir Bradley Wiggins very own team!  

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RideStaffs director Paul Rowlands said: 'We’re delighted to bring professional cycle racing back to the heart of Stafford, but it’s the hundreds of cyclists who are getting involved by taking on our sportives who will also make the event extra special. Our sportives are always real social occasions. They’re a great chance to ride with friends and family – entry for under-16s is just a tenner – and to make new cycling buddies. And after their sportive, they can relax and enjoy a packed day of cycling action in the town centre.”

 

  • Exhibition visuals and print material

  • Recognisable brand

  • Social Media

  • Engaging with community

  • Local Events

  • Funding

  • Sponsors

  • Professional Teams and Cyclists

     

RideStaffs director Paul Rowlands said: 'We’re delighted to bring professional cycle racing back to the heart of Stafford, but it’s the hundreds of cyclists who are getting involved by taking on our sportives who will also make the event extra special. Our sportives are always real social occasions. They’re a great chance to ride with friends and family – entry for under-16s is just a tenner – and to make new cycling buddies. And after their sportive, they can relax and enjoy a packed day of cycling action in the town centre.”

 
Exhibition visuals and print material
Recognisable brand
Social Media
Engaging with community
Local Events
Funding
Sponsors
Professional Teams and Cyclists

 

Team Tentacle Take Part!

Team Tentacle Take Part!

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James Ride Staffs

©2018 Tentacle Media Ltd

01785 281 647
enquiries@tentaclemedia.co.uk 

Company Registration Number: 07060993 / VAT Number: 144788575

33 Eastgate St, Stafford ST16 2LZ