Staffordshire County Council

Staffordshire Fire & Rescue

Staffordshire County Council

Talk Alcohol

Talk Alcohol

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Staffordshire County Council commissioned us to produce a series of animations aimed to prevent alcohol culture in kids.

Staffordshire County Council commissioned us to produce a series of animations aimed to prevent alcohol culture in kids.

We ran a series of workshops with local children’s groups to get the kids involved in producing the animations. All the characters, backgrounds and stories were produced by the kids and then digitalised and adapted by us.

We ran a series of workshops with local children’s groups to get the kids involved in producing the animations. All the characters, backgrounds and stories were produced by the kids and then digitalised and adapted by us.

The Journey

Staffordshire Fire & Rescue

Staffordshire County Council

The Challenge

Talk Alcohol

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Staffordshire County Council wanted to run a targeted campaign at children and young people, to raise awareness of the risks of drinking at an early age.

Engaging with the age group 11-14 is a huge challenge but this key age group was shown to be most at risk with dangers of underage drinking.

The campaign provided parents with the facts and figures needed to help them have conversations, working closely with schools and partners, including Drink Aware and the Alcohol Education Trust. The campaign used a variety of engagement tools, including social media advertising, an online interactive game and campaign materials in environments such as local supermarkets and pharmacies.

We ran a series of workshops with local children’s groups to get the kids involved in producing the animations. All the characters, backgrounds and stories were produced by the kids and then digitalised and adapted by us.

The Solution

Talk Alcohol

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The style adopted is reminiscent of retro 8 BIT style computer graphics and music, which we knew to be extremely popular with 11–14-year-olds. Used blocky colour and design to make it easy to print and spread the message.

Developed a new idea from scratch with the influence of children from the target audience.

Created a recognisable brand.

We ran a series of workshops with local children’s groups to get the kids involved in producing the animations. All the characters, backgrounds and stories were produced by the kids and then digitalised and adapted by us.

The Result

Talk Alcohol

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The animation ‘fails’ campaign delivered a return on investment of £4 for every £1 spent and 89% of young people surveyed said it made them think twice about drinking alcohol.

Out of 250 young people across the county that we asked about the campaign, 89% said they would share the animation fails and many of them had.

The animations were also shown at cinemas before blockbuster 12-rated movies, at Christmas light ‘switch on’ events and targeted youth events at nightclubs in the county. There was also a series of special town centre events, taking the message directly to young people.

Large visually cut out stands and counter top dispensers depicting characters from the animations were placed in video shops, cafes and restaurants.

  • Massive application of illustrations across the entire marketing approach of the campaign
  • Clothing
  • Exhibition visuals
  • Recognisable brand
  • Social Media
  • Workshops with school
  • Engaging with community
  • Workshops
  • Local Events

We ran a series of workshops with local children’s groups to get the kids involved in producing the animations. All the characters, backgrounds and stories were produced by the kids and then digitalised and adapted by us.

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6 Ladford Covert
Seighford, Stafford
ST18 9QL

01785 281 647
enquiries@tentaclemedia.co.uk


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